Facebook Interest Lists are rolling out. Instead of friend, liking, or subscribing to all the companies, apps, and other non-humans that you want to keep track of on Facebook, you can now create Interest Lists and add just about anything to them. This should help a lot with “news feed fatigue.”
As far as I can tell, you might not see this feature just yet; it’s a slow rollout thing. Or, if you have it, you might not see it as an option on all pages just yet.